essful, harnessing social media
Social media sites like LinkedIn, Facebook and Twitter have created new opportunities to market your brand and take the customer relationship to the next level. For many business owners, marketing and sales pros, the emergence of these new channels for customer interaction is anxiety provoking, if not downright scary. Where does your brand need to be? Which platforms to use? How much time to spend? Will it be a good investment? Take deep breath and repeat after me, “my company is great, our customers love us – and social media will make my business more successful.” This mantra is...